01. Efficiency & Simplicity:
An all-black wardrobe saves time and mental energy by eliminating the need to coordinate colours, allowing her to focus on more important matters in her busy professional life.
INTERNATIONAL WOMEN'S DAY SPOTLIGHT:
Natasha Koifman
Entrepreneur, Philanthropist & Monochrome Fashion Expert
International Women's Day serves as a global celebration of the social, economic, cultural and political achievements of women worldwide. It underscores the importance of gender equality and the empowerment of women in all facets of life. Melanie Lyne is proud to spotlight Natasha Koifman on this significant day, recognizing her contributions to the realms of business, philanthropy and mentorship. As a trailblazer and advocate for women's empowerment, Natasha exemplifies the spirit of International Women's Day, inspiring others to strive for excellence and break barriers in their own endeavours.
Introducing Natasha
Recognized as one of Canada’s most powerful and innovative women in public relations, Natasha Koifman is the president and founder of NKPR, a highly regarded full-service PR, advertising, talent, marketing and digital agency with offices in Toronto and New York, representing over 40 diverse national and international brands.
Natasha created NKPR in 2002 to combine her two passions: sharing storiesof substance and championing important causes. A member of the Forbes Council, a frequent Forbes contributor and the Chair of the Board of Artists for Peace and Justice in North America, she embodies these values in all areas of life.
Embracing All Black Everything
Natasha Koifman’s style manifesto? Wearing all black, all the time.A blend of personal preference and professional strategy, here’s how she outlines her philosophy towards fashion:
02. Versatility:
Black is inherently versatile, elegant and timeless. Aligning with her dynamic lifestyle and multifaceted career, it effortlessly transitions between different settings and occasions, from business meetings to evening events, without missing a beat.
03. Empowerment & Confidence:
She finds confidence in the sleek and polished aesthetic of all-black attire. The monochromatic palette exudes sophistication and authority, empowering her to command attention and assert her presence with ease.
04. A Distinctive Statement:
Wearing all black has become Natasha's signature look, a reflection of her identity and personal brand. It communicates
a sense of consistency and professionalism, reinforcing her reputation as a leader in the fashion and PR industries.
From Day...
A daytime look that seamlessly blends professionalism with her distinct edge, Natasha pairs the sleek Single-Button Blazer with the Flare Leg Jeans, stepping into the day with poise and purpose. The structured silhouette ofthe jacket exudes natural authority, while the denim flares add a touch of contemporary to the ensemble. To complement her minimalist approach, Natasha accessorizes with simple stud earrings, allowing her outfit to do all the talking. Adding her favourite sunglasses and a unique shoe, it’s a look that’ll carry her from the boardroom to brunch in effortless style.
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...to Night
As the sun sets and the evening begins to unfold, Natasha opts for the elegant Ruffle Tiered Mesh Gown paired with our essential Button Detail Blazer, setting the mood for the night with confidence and grace. This combination captures the essence of modern femininity, balancing a flowing silhouette with structured sophistication. To complete her evening look, she aligns with her personal style and sticks to a pared-down aesthetic. Stud earrings and a shoe that accentuates the hardware of the blazer do just the trick, as texture and shape ensure this ensemble is a statement maker all on its own.
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